For years, Vaseline has been underused and underpurposed. Whether it is healing your skin, covering up your pet’s paws, or starting a fire, there are countless uses for Vaseline that people don’t know about. With this campaign, we will educate potential customers on how Vaseline is useful in so many aspects of life and make “Vaseline It.” generic like Kleenex or Purell.

Art Direction: Alex Germain

Anthem Video

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