Durex
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Forever Young -
Durex - Forever Young -
Despite societal perceptions and stereotypes that suggest otherwise, seniors maintain a vibrant and multifaceted sexuality well into their later years. With a steady rise of STIs among Americans 65 and older, protection is still integral to people of older ages. While launching a campaign to celebrate the reality of mature sexuality, we aim to show that love and intimacy transcend aging, reminding us that we are all Forever Young.
Art Direction: Polina Silkina Copywriting/Editing: James Phillips
Anthem Video
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Website Landing Page
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New Product - Flavored Condoms
In extension with the Forever Young campaign, Durex is introducing new flavored condoms, inspired by Grandma’s favorite hard candies.