Fast fashion is wreaking havoc on our environment.

With the ever-growing market for clothing resale, buying new clothing has become more and more inconvenient and unnecessary. Buying used clothes is ethically and environmentally more responsible than buying new clothes, leaving the burning question:

Why The F*ck Are You Buying New Clothes?

Art Director: Alex Germain

Copywriter/Video Editor: James Phillips

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Clothing Piles in Hyde Park & Central Park